Juxtaposition
Juxtaposition Once I stripped out the spam and the person:person emails from my inbox this morning, here were the five subject lines I was left with: Wall Street Journal: Osama Bin Laden is Dead...
View ArticleWhy Winning Matters (Especially When You’re Young)
The Direct Marketing Association (DMA) has long been a leading voice for direct marketing for nearly 100 years – back when direct marketing was really only about postal. It has evolved in that time to...
View ArticleLearning to Embrace Sizzle
Learning to Embrace Sizzle One phrase I’ve heard a lot over the years is about “Selling the sizzle, not the steak.” It suggests that in the world of marketing or product design, there is a divergence...
View ArticleMarketing Data: What You Don’t Know Can Hurt You
Marketers have blinders on when it comes to some aspects of data. We‘re so focused on using it to build relationships and businesses, that we don’t pay enough attention to data’s inherent risks. Those...
View ArticleHow Do You Eat an Elephant?
How Do You Eat an Elephant? Credit to my colleague Chuck Drake for this one…but How Do You Eat an Elephant? One Bite at a Time. The David Allen school of time management (post, book) talks about...
View ArticleBook Short: The Little Engine that Could
Book Short: The Little Engine that Could Authors Steven Woods and Alex Shootman would make Watty Piper proud. Instead of bringing toys to the children on the other side of the mountain, though, this...
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Book Short: Loved Loved
I enjoy reading books written by people I know. I can always picture the person narrating the book, or hear their voice saying the words, I can periodically see their personality showing through the...
View ArticleWhat Does Great Look Like in a CMO?
(This is the second post in the series… the first one When to Hire your first Chief Marketing Officer is here). Whether you have someone in your company that can level up to greatness or you need to...
View ArticleSigns Your CMO Isn’t Scaling
(This is the third post in the series… The first one When to Hire your first CMO is here, and What does Great Look Like in a CMO is here). In Startup CXO I wrote that I always think that the French...
View ArticleHow To Engage With The CMO
(Post 4 of 4 in the series on Scaling CMOs – other posts are, When to Hire your First Chief Marketing Officer, What Does Great Look like in a Chief Marketing Officer and Signs your Chief Marketing...
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